Users will soon have a fresh option that allows them to lessen the volume of AI-created content appearing in their feeds. This initiative comes as the service announced that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale launch. This shift aligns with a rise in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that a lot of users appreciate content made with AI tools, ranging from AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, over 100 m media items are added to the app daily, making AI-generated material a minor part of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the level of AI content they view by accessing the topic control option in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the tool encompass politics, clothing, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige users to identify “realistic” artificially created content, and it forbids malicious fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the service will henceforth attach an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This action is intended to stop users from trying to bypass the tagging system.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This initiative will benefit charitable organizations dedicated to training programming and robotics.
Platform Protection
The platform has defended its moderation strategy, following discussion over plans to make redundant a large number of safety staff in Britain. It is expected to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can shield workers by eliminating the most distressing content ahead of it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to the use of its automated systems.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
